Recent events
Recent events tied to this brand in public sources.
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2026
NASCAR and FedEx Freight announce long-term Truck Series entitlement partnership starting in 2027
NASCAR and FedEx Freight announced a long-term entitlement partnership under which FedEx Freight will serve as entitlement sponsor of the NASCAR Truck Series beginning in 2027.
2026
NASCAR debuts Delta Sigma Theta-branded show car designed by intern
NASCAR debuted its first-ever Delta Sigma Theta Sorority Inc.-branded show car, designed by LSU student and NASCAR NEXT intern Camilla Bowens-Wilkins, at the 2026 Delta Sigma Theta South Atlantic Regional Conference in Charlotte, North Carolina.
2021
NASCAR partners with Carolinas LGBT+ Chamber of Commerce
NASCAR made a donation to the Carolinas LGBT+ Chamber of Commerce to fund the chamber's diversity, equity and inclusion efforts. The chamber said it would use the money for seminars at businesses in North and South Carolina through 2022.
2021
YellaWood sponsors Talladega race and Backyard Bash
YellaWood returned as title sponsor of the fall NASCAR Cup Series Playoffs race at Talladega and brought its Ultimate Backyard Bash experience to the venue. The race and event were scheduled for October 2–3, 2021.
2021
Penn Interactive and NASCAR announce Arizona agreement
Penn National Gaming announced a multi-year agreement between its subsidiary Penn Interactive and NASCAR in Arizona. The agreement makes the Kambi-powered Barstool sportsbook the exclusive sportsbook for Phoenix Raceway and provides access to Arizona's sports betting market.
2021
NASCAR unveils Next Gen race car designs
NASCAR and its partners unveiled the Next Gen car designs on Wednesday afternoon; the car is expected to debut at the 2022 Daytona 500.
2020
TikTok sponsors Ryan Vargas
TikTok became racing driver Ryan Vargas’s first major sponsor, with TikTok branding planned for his suit, helmet and No. 6 car for the remainder of the racing season.
2020
Venue and NASCAR begin sports partnership
Venue’s launch at NASCAR’s Supermarket Heroes 500 marked its first official sports partnership. The article reports plans for further fan experiences around NASCAR races with other commentators.
2020
Facebook introduces Venue, a live-event companion app
Facebook's New Product Experimentation team designed Venue, a second-screen companion app for live events. The article said Venue was scheduled to provide the experience around NASCAR's Supermarket Heroes 500 on May 31, 2020; it does not establish that the event service had already occurred.
2020
Comcast launched its SportsTech accelerator with sports industry partners
Comcast NBCUniversal launched its SportsTech accelerator, a program involving its sports media brands and industry partners including NASCAR, U.S. Ski & Snowboard, and USA Swimming.
2019
NASCAR names four Premier Partners for the Cup Series
NASCAR announced that Busch Beer, Coca-Cola, GEICO and Xfinity would serve as Premier Partners of the NASCAR Cup Series beginning in 2020.