Recent events
Recent events tied to this brand in public sources.
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2020
New Guards Group reported to plan acquisition of Opening Ceremony intellectual and trademark property
The article reported that Farfetch-owned New Guards Group would acquire the intellectual and trademark property of retailer and label Opening Ceremony. Exact purchase details were not disclosed.
2020
New Guards Group acquires Opening Ceremony
Farfetch-owned New Guards Group acquired the Opening Ceremony brand; the article says the announcement came one day before its January 12 publication.
2020
New Guards Group acquires majority stake in AMBUSH
New Guards Group acquired a majority stake in fashion brand AMBUSH, according to a report by Business of Fashion cited in the article.