Recent events
Recent events tied to this brand in public sources.
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2021
Applegate named a New York Yankees Proud Partner
Applegate was named a Proud Partner of the New York Yankees, with Applegate products to be offered at Yankee Stadium concessions.
2020
Staten Island Yankees sue New York Yankees and MLB
The Staten Island Yankees filed a lawsuit against the New York Yankees and Major League Baseball, alleging contractual violations after its affiliation with the major league club was ended. The reported claims are allegations in the complaint.
2020
TikTok signs sponsorship deal with the New York Yankees and YES Network
TikTok signed a sponsorship deal with the New York Yankees and YES Network. The deal was reported as worth about $10 million; it includes TikTok branding inside Yankee Stadium and Yankees content on TikTok.
2020
Yankees and TikTok sign sponsorship agreement
The New York Yankees and YES Network signed a sponsorship agreement with TikTok. TikTok will sponsor the Yankees for $10 million and receive team-branded content in the app, while the Yankees will display TikTok's trademark at Yankee Stadium. The agreement will terminate if the cited U.S. executive order takes effect; otherwise, sponsorship is to continue for two years under the stated conditions.