Recent events
Recent events tied to this brand in public sources.
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2021
Chipotle signs multiyear partnership with NHL
Chipotle signed a multiyear North American partnership with the National Hockey League to become its official Mexican-themed quick service fast casual restaurant, with brand presence at league events and in-ice placement during the Stanley Cup Playoffs.
2021
NHL and Clubhouse collaborate on Stanley Cup Final Media Day
The NHL and Clubhouse partnered around the 2021 Stanley Cup Final, with Clubhouse providing fans access to Media Day conversations with participating teams.
2021
NHL fines New York Rangers over statement
The NHL fined the New York Rangers $250,000 over the Rangers’ statement calling for the firing of NHL Head of Player Safety George Parros.
2021
NHL fines Washington Capitals over COVID protocol violations
The NHL fined the Washington Capitals $100,000 for violations of the league’s COVID safety protocols, citing social interactions among team members who were in close contact and not wearing face coverings.
2020
NHL debuts New Amsterdam Vodka-presented interview series
The National Hockey League debuted Pregaming, a 15-minute interview series on Facebook and Instagram’s IGTV, presented by New Amsterdam Vodka. The first installment was scheduled to livestream on September 10.
2020
Twitter and NHL activate fan-tweet rinkside display
Twitter and the NHL began prompting Canadian fans to submit tweets and photos of handmade signs using #NHLWarmUps. Selected posts are displayed on arena screens in Toronto and Edmonton during warm-ups.
2019
NHL and Green Day announce a two-year partnership
The NHL announced a two-year cross-platform marketing and promotional partnership with Green Day, including use of the band's music in hockey broadcasts and related content, as well as performances and other collaborations.