Recent events
Recent events tied to this brand in public sources.
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2021
HSE partners with dating apps on vaccine campaign
Ireland’s HSE partnered with dating apps including Tinder, Match, OK Cupid, Hinge and Plenty of Fish as part of its “For Us All” campaign to encourage people to receive a Covid-19 vaccine. The apps offered profile vaccination badges and free Super Likes.
2021
Match Group partners with UK government on vaccination campaign
Match Group announced that it is working with the UK government to promote COVID-19 vaccinations through its UK dating brands, including campaign ads, vaccine resources, profile badges and incentives for users who say they are vaccinated.
2020
Terribly Tiny Tales launches Streedom with OkCupid
Terribly Tiny Tales launched Streedom, a campaign featuring stories of women speaking up for themselves and others, in partnership with OkCupid. The campaign ran from March 1 to March 15 in India.
2020
OkCupid launches “Ask Yourself” campaign on New York City MTA
OkCupid began its “Ask Yourself” campaign by displaying advertisements on the MTA in New York City. The campaign used real daters’ answers to questions posed to OkCupid users.
2020
Tinder announces in-app safety features
Tinder announced in-app safety features for dates that become unsafe, including a panic button and a check-in feature. The tools were scheduled to become available on January 28, with Match saying it would roll them out to OkCupid, Hinge, and Match.com later in the year.