Recent events
Recent events tied to this brand in public sources.
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2022
Samsung and Patagonia announce collaboration on microplastic pollution
At a CES 2022 preview event, Samsung announced a collaboration with Patagonia. The companies were designing a solution to help Samsung washing machines reduce microplastics entering wastewater through wash cycles.
2020
Wild Idea Buffalo Company and Patagonia collaborate on limited bison-leather boot line
Wild Idea Buffalo Company partnered with Patagonia on a limited work-boot line made from bison leather from Wild Idea's Cheyenne River ranch. Patagonia's new boot was released in October, with the line limited to 1,000 pairs.
2020
Brands pause Facebook advertising amid boycott
Unilever announced that it would pause advertising for the rest of the year, and Ben & Jerry’s, Patagonia and The North Face said they would pause Facebook advertising amid calls for a social-media ad boycott. The campaign pressed Facebook to address hate speech and other harmful content.
2020
Patagonia announces CEO Rose Marcario’s departure
Patagonia announced that president and CEO Rose Marcario would step down effective June 12. COO Doug Freeman would lead the company’s transition, with no timeline given for naming a new CEO.
2020
Patagonia temporarily closes stores and website
Patagonia said it would temporarily close its stores, offices and other operations at the end of business on March 13, 2020, in response to the U.S. coronavirus outbreak; the article also reports that its website would shut down.
2020
Patagonia sues OC Media over Petrogonia apparel
Patagonia filed suit against OC Media, alleging trademark and copyright infringement over its Petrogonia apparel, whose logo and lettering allegedly mimic Patagonia's marks. The source describes allegations in the complaint, not a court finding.
2019
Patagonia opens Worn Wear pop-up shop in Boulder
Patagonia opened its first Worn Wear shop in Boulder, Colorado, as a pop-up storefront offering used and remade apparel and gear. The shop was expected to remain open through February 2020.
2019
Patagonia launches Patagonia Action Works in Europe
Patagonia launched Patagonia Action Works in Europe, a digital platform connecting its community with local grassroots organizations and enabling users to volunteer, sign petitions, discover events, and donate.
2019
Patagonia receives UN Champions of the Earth award
Patagonia received the United Nations Champions of the Earth award in the entrepreneurial vision category at a gala ceremony in New York.