Recent events
Recent events tied to this brand in public sources.
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2022
PATRÓN announces Chairman’s Reserve NFT
PATRÓN announced its first NFT, tied to ownership rights for a physical bottle of its limited-edition Chairman’s Reserve tequila, in collaboration with BlockBar. The NFT was scheduled to drop on BlockBar.com on January 25, 2022.
2021
Patrón launches Margarita Month campaign in the UK
Patrón announced a month-long campaign celebrating the Margarita, with more than 30 bars and cocktail delivery platform The Drinks Drop involved in devising variations and delivering kits and recipes to consumers. Patrón said it would donate £1 to the bar that created each expression sold.