Recent events
Recent events tied to this brand in public sources.
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2026
Cypriot businessmen sue PepsiCo over Famagusta factory use
Greek Cypriot companies CyproFruta and Cyprus Farming Ltd filed a lawsuit seeking compensation from 12 companies and individuals, including PepsiCo, over the alleged use of their factory and land in Famagusta to manufacture Pepsi-branded products.
2026
Pepsi launches Vanilla & Cream holiday flavor
Pepsi introduced a limited-time seasonal Vanilla & Cream soda, available in regular and Zero Sugar versions in 12-packs and 20-ounce bottles nationwide.
2022
Pepsi Maple Syrup Cola introduced
Pepsi introduced a limited-edition Maple Syrup Cola, offered to 2,000 winners through its #ShowUsYourStack social media program in partnership with IHOP.
2021
Pepsi and This Is It! announce an exclusive beverage partnership
Pepsi announced it would become the exclusive beverage partner of This Is It! Southern Kitchen & Bar-B-Q. The restaurant said it would serve Pepsi across its 11 locations.
2021
PepsiCo announces European beverage sugar-reduction targets
PepsiCo announced that it plans to reduce sugar levels in its leading beverage products in the European Union by 25%, with the planned reduction increasing to 50% by 2030.
2021
Pepsi and Peeps team up to create limited-edition soda
Peeps teamed up with Pepsi to create a limited-edition soda called “Peepsi.”
2021
Pepsi and Peeps launch limited-edition beverage
Pepsi partnered with marshmallow brand Peeps to launch the limited-edition PEPSI x PEEPS beverage, available only through a sweepstakes.
2021
Pepsi appoints BLACKPINK as APAC brand ambassadors
Pepsi appointed BLACKPINK as its Asia-Pacific brand ambassadors. The partnership includes limited-edition products and a cross-platform campaign titled “Go All in For What You Love.”
2021
Pepsi launches Black Restaurants Deliver program
Pepsi launched the Black Restaurants Deliver program to help Black-owned businesses build their online ordering and delivery capabilities. The eight-week program is planned to support 400 restaurants in 40 communities over five years.
2021
Pepsi launches Dig In platform for Black-owned businesses
Pepsi launched the Dig In platform to generate $100 million in sales for Black-owned businesses. It offers businesses resources including business services, training and mentorship.
2020
Pepsi launches Salaam/Namaste hashtag challenge
Pepsi introduced a digital campaign with Salman Khan to encourage contactless greetings and social distancing through a TikTok hashtag challenge.
2020
Earth Island Institute sues companies over plastic packaging pollution in California
Earth Island Institute filed a lawsuit in a California court against Coca-Cola, Pepsi, Nestle USA, Procter & Gamble and other companies, seeking unspecified damages and an order requiring them to clean up plastic waste. The group alleges that plastic packaging from the companies is fouling California waters and says their products contributed to a global pollution crisis; these are allegations in the lawsuit, not a court determination.
2020
Alpena Pepsi employees sponsor 16 children
Alpena Pepsi employees sponsored 16 local children through the Salvation Army's Angel Tree program and donated gifts.
2020
Pepsi launches “That’s What I Like” campaign
Pepsi debuted its U.S.-based “That’s What I Like” campaign, including five new national television commercials and advertising and promotional placements across other channels.
2019
Pepsi announces limited-time Pepsi Café release
Pepsi announced that 12-ounce cans of Pepsi Café, in original and vanilla flavors, would go on sale in April for a limited time.
2019
Pepsi announces Salman Khan collaboration
Pepsi announced a collaboration with actor Salman Khan and said it would build its 2020 brand proposition with him; the campaign was planned for 2020.
2019
Pepsi Music Lounge announced for Hispanicize
NGL Collective announced the Pepsi Music Lounge as part of the 10th Anniversary Hispanicize event, scheduled for October 17–19, 2019, in Los Angeles.
2019
NGL Collective announces sponsors for Hispanicize’s 10th anniversary event
NGL Collective announced the first round of official sponsors for the 10th Anniversary Hispanicize, including Pepsi, HBO Latino, McDonald's, Google, Unilever and other listed organizations. Sponsors were to participate in event activations and programming.