Controversies

Perfect Diary Parent Yatsen E-commerce Fined RMB156,300 by Customs for Failing to Declare Imported Goods Subject to Statutory Inspection

In October 2025, according to China Economic Net, an entity under Yatsen E-commerce, parent of Perfect Diary, was fined RMB156,285 (about RMB156,300) by Taiping Customs for importing goods subject to statutory inspection without inspection. Impact and handling: media described it as "the first Chinese beauty stock receives a RMB156,300 fine," drawing attention to compliance in its import supply chain; public reports show no penalty involving false advertising. Perfect Diary has also repeatedly sued counterfeit merchants as the infringed party. Status: administrative penalty. Entity involved: an import entity under Yatsen Holding. Scope: Yatsen E-commerce's import business; the specific penalized entity is subject to the customs penalty decision.