Recent events
Recent events tied to this brand in public sources.
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2026
Prada reclaims the top spot in Q3 2026 fashion brand ranking
Fashionista reported that Prada reclaimed its spot as fashion’s hottest brand in Q3 2026.
2026
Designer sues Prada over abandoned Rolls-Royce project
Hong Kong-based designer Jonathan Riss filed a High Court lawsuit accusing Prada of breaching written and verbal agreements for a joint marketing initiative to redesign Rolls-Royce cars, and seeking at least US$5 million in damages. The allegations are claims in the lawsuit.
2021
Prada launches its Spring/Summer 2022 collection
Prada presented its Spring/Summer 2022 ready-to-wear collection in runway shows streamed simultaneously from Milan and Shanghai.
2021
Luxury brands introduce new products for JD 618
During JD 618, luxury brands introduced new products and special editions on JD.com, including bags from PRADA, Mulberry and BALLY, and other fashion and watch products.
2021
Prada launches Lunar New Year campaign
Prada kicked off its Lunar New Year campaign, inviting viewers to share their New Year resolutions and wishes through campaign activities and social media.
2020
Prada names Irene and Chanyeol brand ambassadors
Prada announced Red Velvet's Irene and EXO's Chanyeol as brand ambassadors and unveiled a fashion film and photoshoot featuring them in Prada's 2020 fall/winter collection.
2020
Prada launches My Shibuya View digital project
Coinciding with its Shibuya store launch, Prada announced a digital project featuring personal films introducing creators' and musicians' favourite spots in Shibuya.
2020
Prada opens a boutique in Tokyo's Shibuya district
Prada opened a new boutique at the Miyashita Park shopping mall in Tokyo's Shibuya district.
2020
Tmall Club and Prada launch an online fashion show experience
Tmall Club partnered with Tmall Luxury Pavilion to launch an exclusive Prada 2020 early-spring fashion-show event offering an online viewing and shopping experience.
2020
Prada opens official flagship store on Tmall
Prada opened its official flagship store on Tmall and joined Tmall Luxury Pavilion.
2020
Prada and UNESCO partner on ocean sustainability education project
Prada partnered with UNESCO’s Intergovernmental Oceanographic Commission to teach high school students in 10 cities about ocean sustainability and the circular economy. The project was described as a campaign to raise awareness of the ocean and its resources.
2020
Prada’s “Hyper Leaves” installation debuts in the United States
Prada’s “Hyper Leaves” installation made its United States debut at the brand’s SoHo store in New York City.
2020
Prada enters Tmall
Prada opened its Tmall flagship store in a trial-operation phase, entering another third-party online sales channel in China.
2020
Prada announces Raf Simons as co-creative director
Prada announced that Raf Simons would become its co-creative director in April, sharing responsibility for creative output and decisions with Miuccia Prada.
2019
Prada sues Wharton Properties landlord over lease suspension and scaffolding
Prada filed a lawsuit in Manhattan on Christmas Eve, alleging that Jeff Sutton was trying to withdraw a planned lease suspension and had refused to remove scaffolding that Prada said was harming its business. These are allegations stated in the lawsuit.