Recent events
Recent events tied to this brand in public sources.
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2026
PureGym agrees to acquire NonStop Gym for £235m in Swiss expansion
PureGym, the UK's largest gym operator by membership, announced on 15 October 2026 that it has agreed to acquire Swiss fitness group NonStop Gym for £235m. The deal adds NonStop Gym's 47 sites in French- and Italian-speaking Switzerland to PureGym's existing 49 Swiss sites in the German-speaking regions, with further locations planned to push its Swiss footprint beyond 100 sites before the end of the year.
2021
PureGym secures £300 million KKR investment
PureGym secured a £300 million investment from KKR, which will become a minority investor alongside management and Leonard Green & Partners. Closing remained subject to customary conditions.
2021
PureGym opens Stowmarket gym
PureGym opened a 24-hour gym in Stowmarket at a former Aldi store site.
2020
PureGym responds to criticism over Black History Month workout post
After a local gym's Black History Month workout post drew criticism for comparing a workout to slavery, PureGym apologised, said the post was unacceptable and not company-approved, said it had been removed, and announced an urgent investigation.
2020
PureGym apologizes over workout name
PureGym apologized after one of its branches advertised a workout named “12 Years Of Slave” to mark Black History Month.
2020
PureGym apologizes for Luton and Dunstable post
PureGym apologized after its Luton and Dunstable gym posted about a slavery-themed workout class for Black History Month. The company said the post was unacceptable, had not been approved or endorsed by the company, and was removed; it said it was urgently investigating how or why it was made.
2020
PureGym completes acquisition of Fitness World
PureGym completed its £350 million acquisition of Danish gym operator Fitness World, expanding into mainland Europe. The deal had first been announced the previous month.
2019
PureGym announces planned acquisition of Fitness World
PureGym announced that it is to acquire Fitness World, which operates gyms in Denmark, Switzerland and Poland. The transaction was expected to be completed in early 2020.