Recent events
Recent events tied to this brand in public sources.
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2021
Tryvium Travels partners with Rakuten
Tryvium Travels announced a partnership with Rakuten that added 700,000 facilities to its booking platform across more than 200 countries.
2021
Marriott and Rakuten Group announce Japan collaboration
Marriott and Rakuten Group confirmed a strategic collaboration intended to connect eligible members of Marriott Bonvoy and Rakuten’s loyalty program and offer travel benefits in Japan.
2021
Rakuten launches SixthSense in India
Rakuten entered India's B2B market with the launch of SixthSense, a software-as-a-service observability platform. The service is available on a subscription model.
2021
Rakuten Group reports second-quarter 2021 results
Rakuten Group released its second-quarter 2021 results. Rakuten Mobile reported revenue growth of 17% year over year and an operating loss that widened 85.2% year over year to 99.686 billion yen.
2021
Rakuten to acquire full ownership of Altiostar
Rakuten Group announced it would acquire the shares in Altiostar Networks held by the vendor’s other investors, taking total ownership. The article also describes Rakuten as having snapped up the stake, while saying further details and transaction timing were unavailable.
2021
IBM sues Rakuten over e-commerce patents
IBM filed a complaint against Rakuten and related entities in the District of Delaware, alleging infringement of IBM patents related to e-commerce. IBM sought declaratory and injunctive relief and damages, costs, and fees; the allegations are not presented as a court finding.
2021
Rakuten and Japan Post reach cooperation agreement
Rakuten and Japan Post reached a cooperation agreement covering logistics, mobile services, finance and online shopping. Japan Post also agreed to invest ¥149.9 billion in Rakuten for an 8.32% stake.
2021
Rakuten announces share placement to Tencent affiliate
Rakuten announced a third-party share placement that included 57.383 million shares allocated to a Tencent subsidiary for 65.7 billion yen.
2021
Tencent and Rakuten announce strategic cooperation
Tencent announced an investment in Rakuten and said it expected to pursue strategic cooperation with Rakuten in areas including digital entertainment and e-commerce.
2020
Rakuten announces Serge Ibaka documentary availability
Rakuten announced that its exclusive documentary Anything is Possible, about NBA player Serge Ibaka, would be available for free from June 25 in all territories where Rakuten is available.
2020
Rakuten announces planned acquisition of Innoeye
Rakuten announced that it was buying Innoeye, an engineering company based in Herndon, Virginia, with offices in India. The companies were in the final stages of due diligence, and the financial terms were not disclosed.
2020
Rakuten wins two categories at The Drum Marketing Awards USA
Rakuten was named the winner in the Rebrand/Relaunch and Brand Content Strategy categories at The Drum Marketing Awards USA 2020.
2020
Rakuten launches Rakuten Advertising
Rakuten launched Rakuten Advertising, bringing together performance and data businesses with media properties to offer advertisers and agencies access to audiences, media, content networks and consumer insights.
2019
Rakuten and Live Nation partner on fan rewards
Rakuten and Live Nation Entertainment announced a collaboration offering new members rewards and exclusive ticket offers for Live Nation concerts, along with promotional and digital marketing activities across their online channels. New members can earn a $50 Ticketmaster Ticket Cash code after their first qualifying purchase.
2019
Rakuten launches “Let's Talk Rakuten” campaign
Rakuten launched its North American “Let's Talk Rakuten” media campaign in collaboration with its newly appointed agency of record, Standard Black. The first television spot featured Stephen Curry.
2019
Rakuten and Rewards Network partner on dining rewards
Rakuten and Rewards Network announced a partnership for Rakuten Dining, a program offering Rakuten members cash back when they dine at participating restaurants.
2019
Everledger closes $20 million funding round
Everledger closed a $20 million funding round led by Tencent Holdings Ltd.; Graphene Ventures, Bloomberg Beta, Rakuten, Fidelity and Vickers Venture Partners also participated.