Recent events
Recent events tied to this brand in public sources.
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2026
Real Madrid appoints Bernd Reichart as commercial director
According to AS, Real Madrid has appointed Bernd Reichart as the club's commercial director, filling a long-vacant post; he will be responsible for areas including the stadium, sponsorship and merchandise sales, reporting directly to general manager José Ángel Sánchez. Reichart had already signed a contract with Real Madrid and previously served as a key external representative of the European Super League project and CEO of RTL Group.
2022
Y-3 and Real Madrid launch a collaborative apparel and accessories collection
Y-3 and Real Madrid launched a collaborative collection of on- and off-pitch apparel and accessories, including a fourth kit, goalkeeper kit, warm-up top, jacket, pants, T-shirt, scarf, and wash bag.