Recent events
Recent events tied to this brand in public sources.
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2021
Red launches V-Raptor 8K VV camera
Red formally launched the V-Raptor 8K VV camera on September 1, describing it as the first product on its next-generation DSMC3 platform.
2021
asTech announces acquisition of Red EU and Red Autocentres
Repairify, doing business as asTech, announced the acquisition of Red (EU) Limited and Red Autocentres. The announcement states that the combined companies will operate as Red EU; financial terms were not disclosed.
2020
Apple announces (PRODUCT)RED proceeds for COVID-19 response
Apple announced that 100% of eligible proceeds from (PRODUCT)RED purchases through June 30 would be redirected to the Global Fund’s COVID-19 Response. Apple said the support would help health systems threatened by the outbreak and preserve HIV/AIDS programs in sub-Saharan Africa.
2020
Cameo expands partnership with (RED)
Cameo announced the second year of its partnership with (RED), with the campaign supporting the fight against AIDS and COVID-19. Cameo said 100% of its net proceeds from bookings made on December 1 would be donated to (RED).
2020
Imax partners with camera makers on large-format production program
Imax partnered with ARRI, Panavision, Red and Sony to create a program intended to open its large-format production to more filmmakers.
2019
RED Hydrogen smartphone line discontinued
RED CEO Jim Jannard retired and took the RED Hydrogen smartphone project with him, ending the smartphone line. The company said support for the Hydrogen One would continue, although the duration was unknown.