Recent events
Recent events tied to this brand in public sources.
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2022
REEF and Americana Group partner on Middle East cloud kitchens
REEF and Americana Group announced a partnership to open cloud kitchens in the Middle East that will operate REEF, Americana and third-party brands.
2021
Another Wing launches internationally with REEF
REEF announced the launch of virtual restaurant brand Another Wing, created in collaboration with DJ Khaled, across five countries beginning November 11, 2021. The brand was to be available on major delivery platforms starting that day.
2021
REEF acquires iKcon
REEF acquired Dubai-based iKcon Restaurant LLC, marking REEF’s first major transaction in the MENA market.
2021
Cartken and REEF partner to deploy delivery robots in Miami
Cartken partnered with REEF to bring autonomous delivery robots to downtown Miami; REEF-branded robots were operating from its delivery kitchens to nearby customers after several months of testing.