Recent events
Recent events tied to this brand in public sources.
Back to profile8 entries
2026
Rolex partners with Yannick Nézet-Séguin on conductor mentorship program
Yannick Nézet-Séguin announced a mentorship program for early-career conductors in partnership with Rolex. The program is designed to give participants conducting experience and mentorship.
2026
Rolex sues Bijoux Medusa over customized watches
Rolex has sued Quebec-based jewellery store Bijoux Medusa and its owner Julien Duguay, alleging the sale and modification of watches bearing Rolex trademarks without authorisation amounts to unfair competition and trademark infringement. Rolex seeks damages of more than $50,000. Bijoux Medusa has rejected the claims, saying all Rolex watches it sells are genuine and that customizing authentic watches is a legitimate commercial practice. The allegations have not been proven in court.
2020
Rolex unveils updated 2020 Submariner watches
Rolex unveiled the next generation of its Oyster Perpetual Submariner and Oyster Perpetual Submariner Date watches, with updated cases, bracelets, and movements.
2020
Rolex updates Submariner watches
Rolex updated its Submariner and Submariner Date watches with larger 41mm cases, design changes and new mechanical movements.
2020
MAD Paris unveils black Rolex Datejust 36 custom watch
Watch customizer MAD Paris unveiled a limited-edition all-black interpretation of Rolex's Datejust 36 Oyster Perpetual with a blue sapphire-encrusted bezel. The watch was listed for sale at Browns for $53,653.
2020
Rolex raises U.S. watch prices
Rolex raised U.S. prices on its watches by an average of 3.4% at the beginning of 2020, according to jeweler sources who received company communications.
2019
CNN and Rolex launch Call to Earth initiative
CNN launched its Call to Earth initiative in partnership with Rolex, with the partners to collaborate on community engagement, events and awareness-building.
2019
Rolex sues La Californienne over altered watches
Rolex filed a complaint against La Californienne in California federal court, alleging counterfeiting and trademark infringement relating to altered Rolex watches and seeking an injunction against sales. La Californienne said it disagreed with Rolex’s claims.