Recent events
Recent events tied to this brand in public sources.
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2026
Semir Apparel releases 2026 half-year report
Semir Apparel released its 2026 half-year report, reporting revenue of 6.722 billion yuan, up 9.32% year on year, and net profit attributable to shareholders of 479 million yuan, up 47.45% year on year.
2021
Tmall and footwear brands launch single-shoe sales service
The China Foundation for Disabled Persons and participating brands, including Tmall, Skechers, Reebok, Jordan, Camel, Semir and ECCO, jointly launched the “One Shoe Plan,” offering single-shoe sales to people with disabilities at half price.
2020
Shaolin Temple accuses Semir of unauthorized use of “Shaolin Kungfu”
Songshan Shaolin Temple publicly accused Semir of using “Shaolin Kungfu” on clothing without informing or obtaining authorization from the temple. The source reports an accusation, not a legal determination.
2020
Semir announced a planned sale of Sofiza SAS to its controlling shareholder
Semir announced that it planned to sell its wholly owned French subsidiary Sofiza SAS to its controlling shareholder, Semir Group, for 679 million yuan. The article says Sofiza SAS holds Kidiliz Group.
2020
Shenzhen Stock Exchange questions Semir Apparel’s asset transactions
On August 14, the Shenzhen Stock Exchange sent Semir Apparel a letter requesting explanations about the valuation methods used in the purchase and sale of Sofiza and the accounting treatment and financial effects of the sale.
2020
Semir announces proposed sale of Kidiliz business to Semir Group
Semir announced that its board approved a proposal to sell its wholly owned subsidiary Sofiza SAS, which owns 100% of the Kidiliz Group, to Semir Group, a Semir shareholder. Semir said the sale would separate the Kidiliz Group’s assets and business and help reduce operating risk and avoid further losses.
2020
Semir announces proposed sale of Sofiza assets and business
Semir Clothing announced a proposed sale to its shareholder, Semir Group, of 100% of the assets and business of its wholly owned French subsidiary Sofiza SAS, which owns 100% of Kidiliz Group.
2019
Semir launches Bai Yu Rong Ji down collection
Semir launched its new Bai Yu Rong Ji premium down collection. The article describes it as a winter collection and reports that a related themed pop-up was exhibited in Beijing for two days.