Recent events
Recent events tied to this brand in public sources.
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2021
GSK Consumer Healthcare partners with Albéa and EPL on recyclable toothpaste tubes
GSK Consumer Healthcare partnered with packaging suppliers Albéa and EPL Global on fully recyclable toothpaste tubes for its oral-health brands, including Sensodyne, Parodontax and Aquafresh. The company said it commits to make over a billion toothpaste tubes recyclable by 2025.
2020
Sensodyne launches an Egypt campaign
Sensodyne and its agency Isobar teamed up with singer-songwriter Ahmed El-Ruby and other personalities to produce a song and music video promoting positivity and life without sensitivity during the pandemic period. The campaign reached No. 2 on Anghami’s Top Egyptian Songs chart.