Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2021
Sephora and Caudalie Shanghai fined over cosmetics advertising
Fine or penalty
Shanghai market regulators found that Sephora (Shanghai) Cosmetics Sales Co. and Caudalie (Shanghai) Cosmetics Co. jointly advertised unsubstantiated testimonials and product effects for a Caudalie serum. Each company was fined 400,000 yuan.
Source excerpt
在没有真实性依据的情况下,虚构“红人亲测”及某网红使用该化妆品前后脸部对比图案及功效介绍,宣称“这款精华才使用几天效果就很明显。下颌线up 的感觉是最明显的”等内容,构成虚假广告。
两个当事人的行为违反了《广告法》的有关规定,市场监管部门依法责令停止发布违法广告,在相应范围内消除影响,各处罚款40万元。
上述广告系欧缇丽公司设计、制作后与丝芙兰公司共同协商确定的广告内容,两者构成共同广告主。
2021
Retailers named in lawsuit over mask requirements
Lawsuit filed
Jennifer Reinoehl filed a lawsuit against the CDC and multiple retailers, including Krispy Kreme, Sephora, and AMC Theatres, alleging that their mask requirements violated laws intended to protect people with disabilities. The article reports the allegations and does not report a court determination.
Source excerpt
An Indiana woman has filed a lawsuit against the Centers for Disease Control and Prevention and multiple retailers, alleging that their mask requirements violated laws meant to protect people with disabilities.
Krispy Kreme, Sephora, and AMC Theatres were among the 16 named defendants in the lawsuit filed on August 18 by Jennifer Reinoehl in US District Court for the Northern District of Indiana.
Jennifer Reinoehl filed the lawsuit on Aug. 18, stating that the CDC mask requirements violated laws meant to protect people with disabilities. Krispy Kreme, Sephora and AMC Theatres were among the 16 defendants named in the lawsuit.
2020
Sephora commits to the Fifteen Percent Pledge
Company response
Sephora publicly committed to the Fifteen Percent Pledge, which asks large retailers to devote at least 15% of shelf space to Black-owned brands. The company said it would audit its shelf space, identify gaps and publish an action plan to meet the benchmark.
Stated objective. Create a better platform for Black-owned brands to grow and help them meet the 15% benchmark.
Company response
Ongoing disclosure — Sephora
The company will then identify its blind spots and publish a plan of action to help them meet the 15% benchmark.
Source excerpt
Sephora was one of the major retailers called out by the pledge and was the first to publicly commit.
The company will then identify its blind spots and publish a plan of action to help them meet the 15% benchmark.
Sephora is the first major retailer to take the Fifteen Percent Pledge, which asks large retailers to give at least that much shelf space to black-owned brands.
2019
Racial-profiling allegation
Singer SZA accused a Sephora store of racial profiling. The company later announced diversity training across its stores in the United States.
2019
Sunday Riley settles with the FTC over fake reviews
Settlement
Sunday Riley settled with the FTC over reports that it directed employees to post fake product reviews on Sephora's website. The settlement bars fake reviews and requires the company to identify endorsers and their connections and instruct staff on disclosure responsibilities.
Source excerpt
The settlement unsurprisingly bars Sunday Riley from posting fake reviews, but also requires that it clearly identify endorsers (and their connections), and asks it to "instruct" staff on their own disclosure responsibilities.
Sunday Riley has settled with the FTC over reports that it ordered employees to post fake reviews on Sephora's website in a bid to boost sales.
2019
Sephora disclosed a customer data breach in Southeast Asia
Issue disclosure
On 5 August 2019, Sephora emailed customers in Southeast Asia that it had become aware of a data breach affecting customer data. The article says customer names, birth dates, gender, email addresses, encrypted passwords, and beauty-preference data were believed to have been accessed; it also reports Sephora said no credit card information was accessed and it had no reason to believe personal data had been misused.
Company response
Apology — Sephora
a sincere written apology to its customers for the breach
Remediation — Sephora
We have cancelled all existing passwords for customer accounts and we have thoroughly reviewed our security systems.
Source excerpt
In the CEO’s email, Sephora reassured customers that, "no credit card information was accessed," and they have, "no reason to believe that any personal data has been misused."
In the same email, the CEO then went on to provide detail on the personal information that Sephora believe has been wrongfully accessed: customer first and last name, date of birth, gender, email address, encrypted password, and data related to beauty preferences.
On Monday, 5th August 2019, the CEO of Sephora, Alia Gogi, emailed Sephora customers in South East Asia, that Sephora had become aware of a data breach affecting customer data in South East Asia, which (they estimate), occurred sometime during the preceding fortnight.
2014
Customer-account racial discrimination lawsuit
Four customers filed a class action alleging that Sephora disabled rewards accounts associated with Chinese email domains while describing the action as anti-resale enforcement.