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Sharjah Media City (Shams)

Recent events

Recent events tied to this brand in public sources.

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  1. 2026

    Sharjah Media City (Shams) launches AI-powered 'Bedaya' business setup platform

    On 12 October 2026, Sharjah Media City (Shams) launched 'Bedaya', an AI-powered business setup platform available in Arabic and English at bedaya.shams.ae. The platform reviews user-submitted business ideas, matches them with Shams-approved economic activities, suggests business setup packages with fee breakdowns, and proposes trade names and initial visual identities. Shams Director-General Rashid Al Obad described the launch as a milestone in the city's digital transformation aimed at improving the investor experience and simplifying business setup.

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