Recent events
Recent events tied to this brand in public sources.
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2026
Shiseido launches beauty-from-within product set
Shiseido launched a beauty-from-within product set consisting of its bestselling functional drink and a newly launched jelly stick.
2022
Henkel agrees to acquire Shiseido's Asia-Pacific Hair Professional business
Henkel signed an agreement to acquire Shiseido's Asia-Pacific Hair Professional business. The transaction is subject to customary closing conditions, including regulatory approvals; Shiseido will retain a 20 percent share in the legal entity in Japan.
2021
Watsons launches more than 1,600 Sustainable Choices products
Watsons launched more than 1,600 “Sustainable Choices” products in stores and online, in collaboration with global supplier partners.
2021
Shiseido wins IFSCC Conference 2021 top presentation award
Moe Tsutsumi of Shiseido's MIRAI Technology Institute won the top award for a podium presentation at the 2021 IFSCC Conference.
2021
Shiseido agrees to sell Personal Care business
Shiseido agreed to sell its mass-market skin-care and toiletries business to CVC Capital Partners in a deal worth 160 billion yen. Shiseido planned to retain a foothold by acquiring a 35% stake in the holding company that will operate the business; the transaction was expected to be finalized by the following July.
2020
Shiseido appoints Hunter Schafer as global brand ambassador
Shiseido appointed actress Hunter Schafer as its global brand ambassador. The article says the move aims to broaden its appeal to younger generations of customers.
2020
Shiseido reports first-quarter 2020 results
Shiseido released its first-quarter 2020 results. It reported sales of 226.893 billion yen, down 17.1% year over year, and net profit attributable to parent-company shareholders of 1.402 billion yen, down 95.8%.
2020
Shiseido opens its first shared office space in Shanghai
Shiseido opened its first shared office space, the Beauty Innovation Center, inside WeWork on Weihai Road in Shanghai. The center is intended to provide a community space for consumers, entrepreneurs, industry experts and startups to communicate.
2019
Shiseido announces acquisition of Drunk Elephant
Shiseido’s U.S. company signed a definitive agreement to acquire U.S. skincare brand Drunk Elephant. The transaction amount was not disclosed and was expected to close before the end of the year.
2019
Shiseido acquires Drunk Elephant
Shiseido acquired skincare brand Drunk Elephant for US$845 million. The article says the deal was secured by Shiseido Americas.
2019
Shiseido opens My Japanese Beauty pop-up store in Singapore
Shiseido opened the My Japanese Beauty pop-up store outside Takashimaya in Singapore, featuring its Anessa, Senka and Tsubaki brands and running from September 20 to October 20, 2019. Watsons Singapore partnered on the initiative.