Recent events
Recent events tied to this brand in public sources.
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2021
SM Supermalls launches virtual ChristmaSaya Village
SM Supermalls launched the virtual ChristmaSaya Village, an online shopping and entertainment experience where participants can create avatars, interact with others and explore virtual Christmas zones. The experience is available from November 22 to December 25.
2021
TikTok and SM Supermalls launch Mega TikTok Stage
TikTok partnered with SM Supermalls to launch the #MegaTikTokStage, an interactive offline stage at SM Megamall for shoppers to create TikTok videos.
2021
SM Supermalls partners with local governments for vaccination centers
SM Supermalls partnered with local government units in the Philippines to provide mall venues for COVID-19 vaccination programs.
2020
SM launches #SafeHandsAtSM handwashing campaign
SM CARES, in partnership with Procter & Gamble and Safeguard, launched the #SafeHandsAtSM campaign to promote handwashing and Safeguard’s five-step handwashing method. Safeguard liquid hand soap was made available in restrooms across SM malls in the Philippines.
2020
SM Supermalls launches nationwide Father's Day TikTok dance challenge
SM Supermalls launched the #DadsDayWithSM nationwide TikTok dance challenge in partnership with TikTok, inviting children and fathers to participate.
2019
Visa launches Tokyo 2020 Olympic campaign in the Philippines
Visa's Tokyo 2020 Olympic campaign in the Philippines began on November 11 and was scheduled to run through February 15, 2020. Eligible Visa cardholders could participate by spending at least PHP3,000 at seven participating SM supermalls; prizes included trips to Tokyo and Olympic merchandise.
2019
SM Supermalls wins four Dragons of Asia awards
SM Supermalls received four awards at the 2019 Dragons of Asia Awards for its Playdate Project, Bulacan Arts Fest and E-lluminart campaigns.