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Snickers

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2008

    Mr. T European advertisement withdrawn

    A European commercial featuring Mr. T firing Snickers bars at a speedwalker drew complaints from a United States pressure group over language and imagery considered homophobic. The advertisement was pulled.

  2. 2007

    Super Bowl kissing commercial controversy

    LGBTQ+ advocacy groups criticized a Snickers commercial in which two male mechanics accidentally kissed and then responded with exaggerated masculine behavior. Mars withdrew the advertisements and related website material.