Recent events
Recent events tied to this brand in public sources.
Back to profile3 entries
2022
SNICKERS and WWE 2K22 named presenting partners of WrestleMania 38
Mars, Take-Two Interactive and WWE announced a partnership naming SNICKERS and WWE 2K22 presenting partners of WrestleMania 38. The agreement includes each brand presenting one evening's main event and promotional activations across WWE media and channels.
2021
Snickers Spain withdraws advertisement after criticism
Snickers Spain withdrew a television advertisement after it was criticised for perpetuating homophobia. Mars Wrigley apologised for harm caused by the advertisement and said it had removed the online content.
2021
Mars Wrigley and WWE renew WrestleMania sponsorship partnership
Mars Wrigley and WWE announced the renewal of their partnership, with SNICKERS returning as WrestleMania’s presenting partner for a sixth consecutive year. The expanded agreement also names SNICKERS as presenting partner of the WrestleMania Main Event match for the first time.