Recent events
Recent events tied to this brand in public sources.
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2021
Judge allows Sonic data-breach lawsuit to proceed
In litigation brought by financial institutions over the 2017 Sonic data breach, a U.S. district judge denied Sonic Drive-In’s request for summary judgment and found that the chain’s affirmative acts put consumers’ banking details at risk. The article reports allegations and a court finding, not a final resolution of the lawsuit.
2021
SONIC named premier sponsor of America's Got Talent Season 16
NBC and Fremantle announced SONIC Drive-In as a premier sponsor for America's Got Talent Season 16, with a season-long collaboration featuring on-air, digital and social integrations, branded judges' cups and guest giveaways.
2020
Sonic unveils refreshed drive-in design
Sonic Drive-In unveiled a new drive-in design with a wider layout for car docks and the drive-thru lane, a redesigned kitchen, and an aesthetic makeover. The article describes it as part of a brand refresh.
2020
Sonic updates its logo and tagline
Sonic Drive-In tweaked its logo and tagline as part of an evolution of its brand identity.
2020
Sonic announces a new campaign rollout
Sonic Drive-In announced that it would begin rolling out a new campaign later in February, featuring real customers and the tagline “This is how we Sonic.”
2020
Sonic Corp. plans to acquire 73 Sonic Drive-In restaurants
Sonic Corp. said it planned to acquire 73 Sonic Drive-In restaurants from franchisee SD Holdings. The report says the planned acquisition was announced Monday.