Recent events
Recent events tied to this brand in public sources.
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2026
M&S launches exclusive McLaren Racing x Sonic the Hedgehog apparel range
M&S launched an exclusive McLaren Racing x Sonic the Hedgehog apparel range, arriving at M&S stores and online from 12th August 2026. The collection is the first apparel collaboration for the McLaren and Sonic partnership since the two brands joined forces at McLaren Racing Live: London in 2025.
2022
SEGA and HYPE. partner on Sonic apparel collection
SEGA Europe and HYPE. announced a partnership to produce a licensed Sonic the Hedgehog clothing and accessories collection. The collection was scheduled to launch on March 31, 2022, exclusively at HYPE.'s Carnaby London store, on justHYPE.com, and through selected retailers worldwide.
2021
IDW announces Sonic 30th Anniversary comic
IDW Publishing announced a free 30th Anniversary special issue based on Sonic the Hedgehog for Free Comic Book Day, with availability planned for 14 August at participating comic shops.
2020
Sega announces Sonic game sale on Steam
Sega announced a sale on Steam covering 17 Sonic the Hedgehog games, with discounts ranging from 50% to 75%. The article says the deal would not last long but gives no end date.