Recent events
Recent events tied to this brand in public sources.
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2026
Constellation Brands acquires SpikedAde in deal worth up to $353 million
Constellation Brands has acquired US-based ready-to-drink (RTD) beverage brand SpikedAde in a deal worth up to $353 million, comprising a $75 million upfront payment for full ownership plus potential additional payments of up to $278 million over five years tied to the brand's future performance. SpikedAde's team will be integrated into Constellation's Beer Division, which assumes responsibility for production oversight, marketing and distribution, with plans to align the brand's distribution with Constellation's Gold Network Distributor partners and support further nationwide expansion.
2026
Constellation Brands announces acquisition of SpikedAde for $75 million upfront
Constellation Brands announced on Tuesday that it would acquire SpikedAde, a spirit-based ready-to-drink beverage brand, for $75 million up front, with up to another $278 million in potential payments tied to future performance, giving the company a foothold in the fast-growing RTD segment.