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Brand AI

Sports Direct

Recent events

Recent events tied to this brand in public sources.

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  1. 2020

    Frasers Group apologizes over Sports Direct store-closure actions

    Frasers Group issued a public apology after controversy over its attempt to keep Sports Direct stores open after non-essential retailers were ordered to close. Mike Ashley said the company's communications were poor and its emails to the government were ill-judged and poorly timed.

    Source