Recent events
Recent events tied to this brand in public sources.
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2022
Superdrug announces lower prices for lateral flow tests
Superdrug announced it would sell individual lateral flow tests for £1.99 and packs of five for £9.79, undercutting Boots' stated price for an individual test.
2022
Lynx adds Epic Fresh fragrance range
Lynx added its four-product Epic Fresh fragrance range, which began rolling into Wilkinson’s and Waitrose that week, with a further rollout in Superdrug planned from 21 February.
2022
Superdrug launches January sale with up to 50% off
Superdrug launched a January sale in-store and online, offering customers up to 50 percent off fragrances, makeup, gift sets and skincare.
2021
Sativa Wellness Group announces partnership with Superdrug
Sativa Wellness Group announced a partnership with Superdrug Stores Plc to offer blood tests at 40 Superdrug sites.
2021
Superdrug launches two-hour delivery
Superdrug launched delivery within two hours from more than 250 stores, adding the option to Superdrug.com in partnership with courier firm Stuart.
2020
Superdrug launches “Be Kind, Shop Kind” campaign
Superdrug launched its “Be Kind, Shop Kind” campaign, using in-store signage and radio to urge shoppers to treat staff respectfully amid rising aggressive behaviour towards employees.
2020
Men’s Health announces toiletry and gifting collection for UK retail
Men’s Health announced a new toiletry and gifting collection developed by licensee Thumbs Up UK, with the range planned to go on sale at Superdrug from August and Primark from October 2020.
2020
Superdrug introduces same-day courier delivery
Superdrug brought forward the introduction of a same-day courier delivery service and is offering it to customers within an eight-mile radius of more than 300 stores.
2019
PROMISE fragrance launch
Jennifer Lopez launched PROMISE, a new fragrance developed in partnership with Designer Parfums. It was to be introduced exclusively at Ulta Beauty in the US, Boots and Superdrug in the UK, and Liverpool in Mexico.
2019
PROMISE fragrance launch
PROMISE launched a new fragrance by Jennifer Lopez. The fragrance was introduced exclusively at Ulta Beauty in the US, Boots and Superdrug in the UK, and Liverpool in Mexico, in partnership with Designer Parfums.