Recent events
Recent events tied to this brand in public sources.
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2021
Versarien and Superdry announce garment collaboration
Versarien and Superdry announced a collaboration to develop graphene-enhanced garments intended to improve thermal and moisture management. Superdry was developing a premium product range using Versarien's GRAPHENE-WEAR technology.
2021
Superdry sues Asos over alleged use of Osaka branding
Superdry sued Asos in the High Court, claiming Asos copied its “Osaka” branding on T-shirts and sweatshirts. Superdry said the products were designed to reproduce the look of its goods and mislead customers; the claim is presented as an allegation.
2021
SUPERDRY announces Taiwan pricing strategy aligned with international prices
SUPERDRY's agent, 星裕國際, said the brand's future pricing strategy in Taiwan would use prices closer to its international pricing.
2021
SUPERDRY returns to Taiwan under a new agent
SUPERDRY has returned to the Taiwan market, represented by its new distributor, Xingyu International. Reports say the brand has opened stores in Taoyuan, Taichung and Kaohsiung.
2020
Superdry announces exit from China
Superdry announced that it would exit China, with store closures planned from July and all operations expected to withdraw by year-end.