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Swatch

Recent events

Recent events tied to this brand in public sources.

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  1. 2026

    Audemars Piguet says Royal Pop collaboration with Swatch is breaking sales records

    Audemars Piguet CEO Ilaria Resta said the Swiss luxury watchmaker's sales and engagement are breaking records following the May launch of its Royal Pop collaboration with Swatch, with a record month every month since the launch, organic sales growth of 10% in 2025, and 2026 expected to exceed that record. The privately held company does not report revenue or profits.

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