Recent events
Recent events tied to this brand in public sources.
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2022
Sweetgreen announces Sweetpass subscription pilot
Sweetgreen announced a pilot subscription service called Sweetpass. Customers could purchase the pass for $10 and use it for a $3 credit once each day for 30 days. The article says the pass would be available from January 3 through January 16.
2021
Sweetgreen launches “Rewrite the future of food” campaign
Sweetgreen launched the “Rewrite the future of food” campaign, featuring images of farmers and ingredients alongside its dishes in New York City, Chicago and Washington, D.C.
2021
Sweetgreen goes public on the New York Stock Exchange
Sweetgreen went public on the New York Stock Exchange under the ticker symbol SG.
2021
Sweetgreen CEO apologizes to employees over COVID-19 and obesity comments
Sweetgreen CEO Jonathan Neman apologized to employees at a company town hall over comments in a LinkedIn post connecting US COVID-19 deaths to obesity. He said he regretted his choice of words but stood by the post's intent.
2021
Sweetgreen to acquire Spyce
Sweetgreen announced that it is acquiring Spyce, with the goal of incorporating Spyce technology into Sweetgreen stores. The article reports no details about the effect on existing Spyce locations.
2021
Sweetgreen confidentially files for IPO
Sweetgreen announced that it had confidentially submitted a draft registration statement to the U.S. Securities and Exchange Commission for a proposed IPO. The number of shares and price range had not been determined, and the offering was expected after SEC review, subject to market and other conditions.
2021
Sweetgreen updates its brand identity
Sweetgreen introduced an updated identity across store signage, advertising, social channels, digital products, packaging and team uniforms, with Collins carrying out the rebrand.
2021
Sweetgreen unveils a new brand identity
Sweetgreen unveiled a rebranding that includes a new logo, uniforms, store look and digital design.
2020
Sweetgreen launches Collections online menu feature
Sweetgreen launched Collections, a digital menu section that suggests how customers can build a bowl based on dietary preferences and restrictions. The launch included chefs promoting the feature and demonstrating orders.
2020
Sweetgreen added Valerie Jarrett and Cliff Burrows to its board
Sweetgreen added Valerie Jarrett and Cliff Burrows to its board of directors.
2020
Hulu unveils GatewayGo interactive ad format
Hulu unveiled GatewayGo, an interactive ad format that lets viewers seek more information from an ad by scanning QR codes or signing up for push notifications. The first advertisers named were SmileDirectClub, The RealReal and Sweetgreen.
2020
Sweetgreen partners with World Central Kitchen to create a meal fund
Sweetgreen joined forces with World Central Kitchen to create the Sweetgreen Impact Outpost Fund. The report said 100,000 healthy meals would soon be provided free to healthcare workers on the pandemic frontlines.
2019
Sweetgreen and FoodCorps launch school cafeteria initiative
Sweetgreen launched the “Reimagining School Cafeterias” initiative with FoodCorps, backed by a two-year, $1 million pledge, with a goal of reaching an estimated 50 schools by the 2020–2021 school year.