Recent events
Recent events tied to this brand in public sources.
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2026
Tata Play launches Smart app with 500+ live TV channels starting at Rs. 199 per month
Tata Play has launched Tata Play Smart, a television streaming app offering access to over 500 live TV channels on connected TVs without requiring a set-top box, dish antenna or wires. The app delivers live TV over home broadband, works on smart TVs and mobile devices regardless of whether the user has a DTH or cable subscription, and offers one monthly household plan starting at Rs. 199 per month.
2026
Tata Play launches campaign for Tata Play Smart headlined by Rajkummar Rao
Tata Play launched a campaign for its Tata Play Smart app, headlined by actor Rajkummar Rao portraying both a father and a daughter. The campaign was conceptualised and executed by Ogilvy and directed by Advait Chandan, highlighting that live TV can now be watched without a traditional DTH setup.
2026
Tata Play launches Tata Play Smart TV streaming app
Tata Play announced the launch of Tata Play Smart, a television streaming app that offers over 500 live channels without the need for a set-top box or dish antenna. The app is available on Samsung, Android TV, VIDAA, Google TV and FireTV as well as Android and iOS mobile and tablet devices, with one monthly household plan starting at ₹199 per month.
2021
Tata Sky launches Romance service
Tata Sky announced the launch of Tata Sky Romance, an ad-free service offering curated romantic content across Hollywood, Bollywood and television. It is available to subscribers for Rs two per day and on the Tata Sky mobile app.
2021
Tata Sky opens Jingalala Store in Chennai
Tata Sky announced the opening of an exclusive Jingalala Store in Chennai, offering its products and services and customer support. The store is located in Anna Nagar and is owned and operated by a franchisee.
2021
Korikart TV Home Shopping partners with Tata Sky
Korikart TV Home Shopping joined Tata Sky's distribution platform and aired on channel 155, expanding distribution of its video-commerce channel in India.
2021
Tata Sky unveils revamped Tata Sky Music service
Tata Sky unveiled a revamped Tata Sky Music service combining its earlier Tata Sky Music and Tata Sky Music+ portfolios, with audio and video stations and access on TV and a mobile app.
2020
Tata Sky partners with CuriosityStream
Tata Sky partnered with CuriosityStream to make CuriosityStream documentaries and series available to Tata Sky subscribers in India through Tata Sky Binge and as a linear television service.
2020
Tata Sky announces Binge+ subscription offer
Tata Sky announced an offer for the Tata Sky Binge+ Android set-top box at Rs 3999 that includes six months of Tata Sky Binge subscription at no charge.
2020
Tata Sky launches Tata Sky Hits
Tata Sky launched Tata Sky Hits, a value-added service featuring Hollywood television content from the 1980s and 1990s. The service is available to subscribers for Rs 75 per month.
2020
Tata Sky offers a discount on its HD set-top box
Tata Sky introduced a Rs 100 reduction on its HD set-top box under a special offer described as live for all customers; the article says it appeared to be a discount rather than a permanent price cut.
2019
Tata Sky introduces two Hindi movie packs
Tata Sky introduced two new Hindi movie packs, Hindi Movies and Hindi Movies HD. The HD pack contains 9 HD and 7 SD channels.
2019
Tata Sky increases Hindi Entertainment Mini HD price
Tata Sky increased the price of Hindi Entertainment Mini HD by Rs 22 to Rs 97.
2019
Tata Sky discontinues six- and twelve-month plans for new subscribers
Tata Sky discontinued six- and twelve-month long-term plans for new subscribers, with exceptions for subscribers to selected Malayalam and Marathi channel plans.
2019
Tata Sky reduces prices for broadband plans
Tata Sky revised its broadband plans, lowering the monthly price of its 100 Mbps plan to Rs 1,100, its 50 Mbps plan to Rs 1,000, and its 25 Mbps plan to Rs 900.