Recent events
Recent events tied to this brand in public sources.
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2026
The North Face announces planned Fargo store opening
The North Face is moving into the former Eddie Bauer space at West Acres Mall in Fargo, with the store expected to be ready by the end of 2026. The article describes it as North Dakota’s first standalone The North Face location.
2021
The North Face launches new ICON series jacket on JD.com
The North Face launched a new ICON series jacket on JD.com on September 1. The article describes an advance reservation period from September 1 to September 8 and final payment on September 9.
2021
Spinnova and The North Face sign textile development agreement
The North Face signed a development agreement with Spinnova to develop sustainable, high-performance textiles for the outdoor apparel industry.
2021
Futura files copyright lawsuit against The North Face
Artist Futura filed a lawsuit against The North Face, alleging that the brand used his stylized atom depiction in a logo for its 2019 FUTURELIGHT collection without authorization. Futura sought unspecified damages and requested that the products be recalled and removed.
2021
Futura files lawsuit alleging North Face design and product-line name misuse
Leonard Hilton McGurr, known as Futura, filed a federal lawsuit alleging that The North Face used his distinctive atom design with the FUTURELIGHT product-line name, creating a false perception of association. The article describes the claims as allegations and notes that McGurr seeks cancellation of The North Face's FUTURELIGHT trademark registration.
2021
Gucci reveals collaboration with The North Face
Gucci revealed its collaboration with The North Face, described as celebrating the spirit of exploration.
2020
Brands pause Facebook advertising amid boycott
Unilever announced that it would pause advertising for the rest of the year, and Ben & Jerry’s, Patagonia and The North Face said they would pause Facebook advertising amid calls for a social-media ad boycott. The campaign pressed Facebook to address hate speech and other harmful content.
2020
The North Face reintroduces Black Series collection
The North Face reintroduced its Black Series line for SS20, a design-led collection featuring technical materials and styles for women and men.
2019
The North Face Purple Label launches its first European FW19 collection
The North Face Purple Label launched its FW19 collection for sale in Europe for the first time, exclusively at The North Face Carnaby Street Store.