Recent events
Recent events tied to this brand in public sources.
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2021
The Vitamin Shoppe launches franchising program
The Vitamin Shoppe launched its first franchising program, partnering with business owners to operate franchise locations. Its first franchised locations were expected to open later in 2021.
2021
The Vitamin Shoppe opens its first Vietnam store
The Vitamin Shoppe opened its first retail location in Vietnam, in Hanoi.
2021
The Vitamin Shoppe partners with Kim Lien Group in Vietnam
The Vitamin Shoppe partnered with Kim Lien Group under a country license agreement for retail and wholesale distribution in Vietnam.
2020
The Vitamin Shoppe appoints Laura Coffey CFO
The Vitamin Shoppe announced the appointment of Laura Coffey as executive vice president and chief financial officer.
2020
The Vitamin Shoppe launches fitfactor Weight Management System
The Vitamin Shoppe announced the launch of its fitfactor Weight Management System, an offering combining protein shakes, bars and weight-management supplements with online nutrition coaching and a community.
2020
The Vitamin Shoppe partners with LA Fitness for in-gym shops
The Vitamin Shoppe announced a partnership with LA Fitness to open Vitamin Shoppe locations inside LA Fitness health clubs. The article reports that nine shops had opened since November, in locations in New Jersey, New York, and Florida.
2020
The Vitamin Shoppe launches Vthrive brand line
The Vitamin Shoppe announced the launch of Vthrive The Vitamin Shoppe, a line of premium vitamins, minerals, supplements and essential oils.