Recent events
Recent events tied to this brand in public sources.
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2022
Thums Up signs Shah Rukh Khan as brand ambassador
Coca-Cola signed Shah Rukh Khan as Thums Up's brand ambassador and announced a new commercial campaign featuring him across multiple platforms.
2021
Thums Up launches Olympics campaign in India
Thums Up launched an Olympics campaign in India featuring a film celebrating athletes who overcame significant odds. The campaign uses the upside-down Thums Up bottle as a symbol of resilience.