Recent events
Recent events tied to this brand in public sources.
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2022
Tropicana Brands appoints Glen Walter as CEO
Tropicana Brands appointed Glen Walter as its CEO, effective 2 March.
2021
PepsiCo agrees to sell juice businesses to PAI
PepsiCo announced that it had agreed to sell North American juice brands, including Tropicana, to PAI and to grant PAI an irrevocable acquisition right for the brands’ European businesses, for total pretax proceeds of $3.3 billion. Completion was planned for late 2021 or early 2022.
2021
Tropicana launches Tropicana 100 campaign
Tropicana Corp Bhd launched its online Tropicana 100 campaign for property buyers, offering booking-fee returns, interest-free payment flexibility, and other purchase incentives. The campaign ran from January 20 to April 30.
2020
Tropicana apologizes and removes campaign after backlash
Tropicana apologized after sobriety groups and activists criticized its campaign for encouraging addiction and normalizing drinking in secret; the company also removed the campaign.
2020
Tropicana announced as sponsor of This Morning
Tropicana is sponsoring the This Morning show on Virgin Media One and Virgin Media Player. The sponsorship was announced on April 10, 2020, and was scheduled to begin on April 13 for three months.
2020
Penn National Gaming sold Tropicana resort real estate assets
Penn National Gaming sold the Tropicana resort's real estate assets on the Las Vegas Strip to Gaming & Leisure Properties for $337.5 million in rent credits; Penn National will continue to operate the resort.