Recent events
Recent events tied to this brand in public sources.
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2026
UFC and Venum unveil custom Petr Yan fight shorts
UFC and Venum unveiled custom fight shorts for Petr Yan, featuring design elements inspired by his Russian heritage.
2026
Visit Qatar launches UFC Fight Night: Prochazka vs Stirling ticket sales via its new ticketing platform
Visit Qatar, in partnership with UFC, announced that tickets for UFC Fight Night: Prochazka vs Stirling, taking place in Doha on Saturday, November 21 at Ali Bin Hamad Al Attiyah Arena, are now available through the official Visit Qatar ticketing platform. The platform was introduced at the launch of Qatar Calendar 2026/2027 to bring event discovery and ticket purchasing together in a unified digital destination.
2022
UFC and Skillz form multi-year licensing partnership
UFC and mobile developer Skillz formed a multi-year licensing partnership to create a UFC-branded competitive mobile game, which the two brands will co-market.
2022
Project Rock becomes UFC’s global footwear partner
Project Rock, in association with Under Armour, entered a multi-year global partnership with UFC as its official global footwear partner. Its footwear was set to be worn by fighters and corner teams at fight-week events, workouts and weigh-ins.
2021
UFC announces its first NFT collection
UFC teamed up with Crypto.com to release its first official NFTs, a collection of digital collectibles planned for release that week.
2021
UFC and Chiliz announce joint fan token initiative
UFC and Chiliz announced plans to jointly launch a $UFC Fan Token on Socios.com. The planned token launch was described as taking place the following month, with a limited supply of 20 million.
2021
Love Hemp announces global UFC sponsorship agreement
Love Hemp Group announced an exclusive five-year global partnership with UFC, including marketing activations and sponsorship opportunities, set to commence on 1 June 2021.
2021
UFC Black History Month special draws backlash
The UFC's Black History Month special starring Michael Chandler drew social-media backlash because Chandler is white; critics objected to the choice of a white athlete for the special.
2021
ESPN+ access problems affect UFC 257 viewers
Technical issues prevented some users from purchasing or accessing parts of the UFC 257 pay-per-view broadcast on ESPN+. ESPN said it resolved the issue by 11 p.m. ET and would issue partial refunds to affected viewers.
2021
UFC pledges $1 million to brain health study
UFC announced a $1 million pledge, to be paid over five years, to support the Professional Athletes Brain Health Study.
2020
UFC parts ways with four more fighters
The UFC let go Justin Ledet, Bevon Lewis, Cole Smith and Collin Huckbody on Friday. The report says it was unclear whether three of them were released or simply completed their contracts and were not re-signed.
2020
Rush Street Interactive and IMG ARENA announce UFC Event Centre partnership
Rush Street Interactive announced a partnership with IMG ARENA to debut the UFC Event Centre on RSI's North American sites, BetRivers.com and PlaySugarHouse.com.
2020
UFC and O2 Industries announce global partnership
UFC and O2 Industries announced a global partnership. O2 Industries will provide respiratory masks to UFC athletes at each event, and the parties will jointly produce an original long-form video program about designing and developing a customized performance respirator.
2020
UFC agrees to train Chinese Olympic athletes
UFC announced a multi-year agreement with the Chinese Olympic Committee under which Chinese Olympic athletes can use UFC expertise and its performance institute in Shanghai for training.
2020
MANSCAPED announces multi-year partnership with UFC
MANSCAPED announced a two-year marketing alliance with UFC, naming MANSCAPED the official electric trimmer for UFC. The partnership was set to begin with UFC 249 on May 9.
2020
UFC and Dapper Labs partner on digital collectibles
Dapper Labs announced a partnership with UFC to provide a digital experience for MMA fans, including UFC-branded digital collectibles representing fighters on Dapper Labs’ Flow platform.
2019
ESPN announces higher UFC pay-per-view price
ESPN announced that the price of UFC pay-per-view broadcasts would rise from $59.99 to $64.99 starting with the January 18 event. ESPN+ subscribers could still obtain a discounted package with a one-year subscription.
2019
MANSCAPED announces sponsorship of UFC 245
MANSCAPED announced its sponsorship of the UFC 245 event, with brand integrations planned for the pay-per-view broadcast and Octagon event on December 14, 2019.
2019
Snapchat and UFC agree to deliver original content
Snapchat and UFC struck a deal to bring at least 200 original pieces of content to Snapchat's Discover page.
2015
UFC announces expanded drug-testing program
After recent high-profile failed drug tests in the sport, UFC unveiled plans for a more comprehensive drug-testing program, including random year-round out-of-competition testing and enhanced testing for main-event fighters. The policy was intended to be in place by July 1.