Recent events
Recent events tied to this brand in public sources.
Back to profile11 entries
2022
UGG releases 2022 spring-summer campaign
UGG released its 2022 spring-summer campaign, featuring Asia-Pacific ambassador Zhou Dongyu presenting three styles of the Fluff collection.
2022
UGG launches Sesame Street shoe collection
UGG launched a Sesame Street-themed shoe collection featuring Neumel, Bixbee and Fluff Yeah styles inspired by Elmo, Cookie Monster and Big Bird. The collection is available for infants, toddlers and kids.
2021
Ugg launches the “Feel You” Autumn/Winter 2021 campaign
Ugg launched its “Feel You” campaign for Autumn/Winter 2021, featuring creatives including Evan Mock and Lachlan Watson wearing Ugg styles. The campaign presents individuality and personal style as its themes.
2021
UGG partners with Lil Nas X for Pride campaign
UGG partnered with Lil Nas X and the Pacific Pride Foundation for its #UGGPride Campaign and announced Lil Nas X as the brand's new spokesperson.
2021
UGG names Lil Nas X spokesperson for Pride campaign
UGG announced Lil Nas X as the spokesperson for its #UGGPride Campaign and all-gender Pride-inspired products.
2021
Ugg launches 2021 Pride campaign and collection
Ugg released its 2021 Pride campaign featuring Lil Nas X and Omari Douglas, alongside a collection of slides and apparel available online.
2021
UGG joins The Valuable 500
UGG joined The Valuable 500, a global movement focused on putting disability inclusion on the business leadership agenda.
2021
UGG partnered with Patrisse Cullors and the Hammer Museum to present a global dance party
UGG announced its partnership with Patrisse Cullors and the Hammer Museum to present “F*ck White Supremacy, Let's Get Free,” a global digital dance party planned for April 11, 2021.
2020
Telfar and UGG announce a collection collaboration
Telfar and UGG announced a collaboration on a new collection planned to launch in 2021.
2020
UGG debuts FEEL. artist films
UGG debuted its FEEL. films featuring Made in L.A. 2020 artists MR. WASH and Sonya Sombreuil as part of its FEEL. theme.
2020
UGG sponsors Made in L.A. 2020 opening weekend
UGG announced that it was sponsoring the opening weekend of the Hammer Museum’s Made in L.A. 2020 exhibition.