Recent events
Recent events tied to this brand in public sources.
Back to profile13 entries
2026
TATE 01 perfume launch
TATE 01, Tate McRae’s debut perfume, launched at Ulta Beauty. It was created in collaboration with Scent Beauty.
2026
Google launches Universal Cart in Search and Gemini app in the US
Google has started rolling out Universal Cart in the US, a shopping feature available across Google Search and the Gemini app that lets shoppers save products from different retailers in one cart, track price changes and restocks, and find discounts and promo codes. Checkout is supported through Google Pay at participating merchants or by moving items to the retailer's website, with participating merchants including Nike, Sephora, Target, Ulta Beauty, Walmart and Wayfair as well as many Shopify merchants; the retailer remains the seller of record.
2026
Ice Spice and Revlon launch In Ha Mood fragrance
Ice Spice launched her debut fragrance, In Ha Mood, in partnership with Revlon Fragrances, available exclusively at Ulta Beauty online and via its TikTok Shop on August 19, 2026, with in-store availability across the U.S. starting August 23, 2026.
2021
DoorDash and Ulta Beauty partner on same-day delivery
DoorDash and Ulta Beauty announced a partnership to offer same-day delivery from select Ulta Beauty stores in six U.S. cities, with plans for broader expansion in 2022.
2021
Target announces Ulta Beauty locations in its stores
Target announced which stores would have an Ulta Beauty location. The locations were scheduled to roll out in more than 100 Target stores nationwide in August, including 16 stores in Minnesota.
2021
Ibotta launches Mother's Day cash-back shopping event
Ibotta announced the launch of a Mother's Day cash-back shopping event with offers from more than 20 brands, including up to 15% cash back on gifts. BloomsyBox also offered a 12% discount on first orders alongside 10% cash back from Ibotta.
2021
Ulta pauses Teen Vogue advertising campaign
Ulta said its advertising spend with Teen Vogue was paused while it worked with Condé Nast to determine next steps regarding their partnership, following controversy over the magazine's editor-in-chief hire and resurfaced tweets.
2021
SkinKick launches Acne KickPRO Duo at Ulta Beauty
SkinKick began rolling out its Acne KickPRO Duo, an Ulta Beauty-exclusive skincare product, online and in Ulta Beauty stores nationwide in February 2021.
2020
Slide mobile payments app launches
Raise Marketplace LLC launched Slide, an iOS and Android mobile payments app offering cash back for purchases online or in stores. Its initial retailer partners include Lowe’s, Ulta Beauty, Chipotle, and more than 150 retailers.
2019
The Crème Shop and Hello Kitty announce a skin-care collection for Ulta
The Crème Shop announced an eight-piece Hello Kitty-themed Celebration Collection, with products priced from $4 to $20 and planned to launch exclusively at Ulta on October 25, 2019.
2019
Kylie Cosmetics launches Ulta-exclusive holiday collection
Kylie Cosmetics launched an Ulta-exclusive holiday makeup collection, comprising six products or sets, which the article reported was available at ulta.com.
2019
PROMISE fragrance launch
Jennifer Lopez launched PROMISE, a new fragrance developed in partnership with Designer Parfums. It was to be introduced exclusively at Ulta Beauty in the US, Boots and Superdrug in the UK, and Liverpool in Mexico.
2019
PROMISE fragrance launch
PROMISE launched a new fragrance by Jennifer Lopez. The fragrance was introduced exclusively at Ulta Beauty in the US, Boots and Superdrug in the UK, and Liverpool in Mexico, in partnership with Designer Parfums.