Recent events
Recent events tied to this brand in public sources.
Back to profile20 entries
2026
Frasers Group acquires stake in Under Armour
Frasers Group has secured a stake in Under Armour, in what the Wall Street Journal report describes as Frasers' latest push into sportswear.
2026
Under Armour says it cut SKUs by 25% and plans another 25% reduction
Under Armour said in August 2026 that it had shrunk SKUs by 25% over the past few years and plans to cut another 25%; CEO Kevin Plank said the company is managing for quality and will sell so much more of so many less products at a much higher full retail price.
2022
Under Armour reports fourth-quarter and full-year 2021 results
Under Armour announced unaudited financial results for the fourth quarter and fiscal year ended December 31, 2021, reporting full-year revenue of $5.7 billion and net income of $360 million.
2022
Under Armour closes Bethlehem Factory House
Under Armour closed its Bethlehem Factory House at The Outlets at Wind Creek Bethlehem, saying the location no longer aligned with its long-term plans after an evaluation of the location and its direct-to-consumer strategy.
2022
Project Rock becomes UFC’s global footwear partner
Project Rock, in association with Under Armour, entered a multi-year global partnership with UFC as its official global footwear partner. Its footwear was set to be worn by fighters and corner teams at fight-week events, workouts and weigh-ins.
2021
Rewire Fitness closes pre-seed funding round
Rewire announced that it had closed its pre-seed funding round, led by Under Armour, Kyle Korver, and 25madison.
2021
Under Armour Project Rock over-ear training headphones released
Dwayne Johnson released the Under Armour Project Rock Over-Ear Training Headphones, engineered by JBL. The headphones include adaptive noise cancellation and are available directly from JBL or Under Armour for $299.95.
2021
Under Armour appoints David Gibbs to its board
Under Armour appointed David Gibbs, CEO of Yum! Brands, to its board of directors.
2020
UCLA files breach-of-contract lawsuit against Under Armour
UCLA filed a lawsuit against Under Armour in U.S. District Court in Los Angeles, alleging breach of contract and seeking damages in excess of $200 million.
2020
Under Armour discounts a featured compression shirt in China
Under Armour's featured quick-dry compression shirt, previously priced at 549 yuan, was being sold for 279 yuan in China, according to the report.
2020
Under Armour terminates its UCLA equipment partnership
Under Armour said it was exercising its right to terminate its $280 million, 15-year equipment partnership with UCLA, stating that it had paid for marketing benefits it had not received for an extended period.
2020
Under Armour announces restructuring plan
Under Armour said its board had approved a restructuring plan in response to the pandemic's impact. The plan included temporarily furloughing 6,700 store employees from April 12, cutting about 600 jobs at U.S. distribution centers, reducing pay for executive vice presidents and above by 25%, and postponing the planned opening of its New York flagship store.
2020
Under Armour partners with Feeding America on hunger relief
Under Armour announced a $1 million donation to Feeding America to support hunger relief for students and families affected by school closures and quarantines, working with Feeding America and local food banks.
2019
Under Armour sues Hotsuit over logo
Under Armour sued Hotsuit, alleging that Hotsuit used a logo too similar to Under Armour’s trademark and seeking an injunction to stop its use. The supplied article does not report a court determination.
2019
Under Armour partners with China’s national 3x3 basketball teams
Under Armour and China’s national men’s and women’s 3x3 basketball teams signed a strategic cooperation agreement in Shanghai. Under Armour will provide equipment and technical support for training, competition and recovery, and develop Olympic uniforms and related products.
2019
Federal investigation into Under Armour accounting practices
Under Armour confirmed that federal authorities were investigating its accounting practices. The Wall Street Journal reported that investigators were examining whether the company manipulated sales figures; this was reported as an investigation, not a determination of wrongdoing. Under Armour said it had cooperated with the inquiries and believed its accounting practices and disclosures were appropriate.
2019
Under Armour opens its first Canadian store
Under Armour opened its first Canadian store on the first floor of Toronto's Eaton Centre. The store featured running and training gear, Toronto-branded apparel, and work by local artists.
2019
Under Armour announces CEO succession
Under Armour said Kevin Plank would step down as chief executive on Jan. 1 and hand the role to current chief operating officer Patrik Frisk. Plank would become executive chairman, and Frisk would report to him.
2019
Virgin Galactic unveils passenger spacewear
Virgin Galactic unveiled a new line of spacewear, including a base spacesuit, footwear, a training suit and an astronaut jacket, developed with Under Armour for future SpaceShipTwo passengers.
2019
Under Armour sues Cascade Armory over trademark
Under Armour sued the family business Cascade Armory in a trademark dispute over its name.