Recent events
Recent events tied to this brand in public sources.
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2022
Vail Resorts faces customer and employee backlash
Vail Resorts faced growing complaints and public backlash from skiers, snowboarders, and employees over resort operations, staffing shortages, and labor practices. The article reports petitions and complaints, including allegations about pay and working conditions. CEO Kirsten Lynch said the company was listening, apologized for the season’s challenges, and said it was working to improve.
2022
Vail Resorts offers a Stevens Pass season-pass discount
Vail Resorts offered Stevens Pass skiers and snowboarders who purchased a pass for the current season a discount on next season’s pass, pricing it at $385.
2021
Sierra-at-Tahoe partners with Vail Resorts on student pass program
Sierra-at-Tahoe announced a new partnership with Vail Resorts to continue its Straight A Pass Program, offering South Shore school students an opportunity to ski or ride at Heavenly, Kirkwood, and Northstar with a Tahoe Local Pass through the EpicPromise program.
2021
Vail Resorts announces upcoming pass price increase
Vail Resorts advised customers that pass prices would increase on November 21, 2021, and encouraged them to purchase passes before then. The increase was announced as a future change.
2021
Vail Resorts announces annual Cyber Sale lodging discounts
Vail Resorts announced a Cyber Sale offering up to 40% off midweek lodging stays during the 2021/22 ski and ride season. The sale was scheduled to run from November 23 through November 30, 2021.
2021
Vail Resorts reduces prices across its North American pass lineup
Vail Resorts announced a 20 percent price reduction across its North American pass lineup, including Epic Pass products, for the 2021/22 winter season.
2021
Vail Resorts announces new Epic Day Pass access options
Vail Resorts announced a new Epic Day Pass option with two levels of resort access, including a more limited option covering 29 resorts. The new customization option was scheduled to become available for purchase on April 29, 2021.
2021
Vail Resorts announces 20% pass price cuts for next season
Vail Resorts announced that it would reduce prices by 20% across its pass options for the next season.
2020
Vail Resorts prices $600 million senior notes offering
Vail Resorts announced that it had priced $600 million in senior notes due 2025 at par. The offering was increased from the previously announced $500 million and was expected to close on May 4, subject to customary conditions.
2020
Vail Resorts suspends North American resort operations
Vail Resorts announced Saturday that it was suspending operations in North America for at least one week starting Sunday. Lodging and property management would remain open for guests already on site or with existing reservations, and the company would not take new reservations for the coming week.