Recent events
Recent events tied to this brand in public sources.
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2026
Court orders Rebel Creamery to pay $23.785 million to Van Leeuwen in trade dress case
A U.S. district judge ruled that Rebel Creamery intentionally copied the packaging of New York ice cream company Van Leeuwen and ordered Rebel to pay $23.785 million, stop selling confusingly similar trade dress products, and redesign its packaging. Rebel denies the copying allegations and appealed the ruling on August 12, 2026.
2026
Rebel Creamery files for Chapter 11 bankruptcy
Rebel Creamery LLC filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the District of Utah on Aug. 14, reporting approximately $13.78 million in assets and $23.85 million in liabilities while appealing a $23.785 million trade-dress judgment awarded to rival Van Leeuwen Ice Cream.
2026
Rebel Creamery files for Chapter 11 bankruptcy
Rebel Creamery, the keto ice cream brand sold at Kroger, Walmart and Target, filed for Chapter 11 bankruptcy protection on Aug. 14, reporting approximately $13.78 million in assets and $23.85 million in liabilities, after losing a $23.8 million court battle over ice cream container design.
2026
Judge awards Van Leeuwen $23.8 million judgment against Rebel Creamery
A judge awarded Van Leeuwen a $23.8 million judgment in July 2026 after it sued Rebel Creamery for intentionally copying its packaging; the judge said Rebel lied about the packaging design process and that the evidence left no doubt Rebel infringed and diluted Van Leeuwen's trade dress intentionally. Rebel denied the allegations and filed an appeal on August 12, 2026.
2021
Kraft and Van Leeuwen announce limited-edition macaroni and cheese ice cream
Kraft and Van Leeuwen announced a limited-edition macaroni and cheese-flavored ice cream. The flavor was scheduled to go on sale July 14 at Van Leeuwen scoop shops in New York City, Los Angeles and Houston, and online, while supplies last.
2021
Kraft and Van Leeuwen collaborate on mac and cheese-flavored ice cream
Kraft and ice cream brand Van Leeuwen teamed up to create a limited-edition mac and cheese-flavored ice cream.