Recent events
Recent events tied to this brand in public sources.
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2021
Victoria Bitter launches COVID-19 vaccination campaign
Australian beer brand Victoria Bitter launched a campaign encouraging Australians to get vaccinated against COVID-19. The campaign was planned for television in states then in lockdown, nationwide digital channels, and some print advertising.
2020
VB and Volley launch the Reliable Travellers shoe
Victoria Bitter and Volley collaborated to launch the special-edition ‘Reliable Travellers’ sneaker ahead of Christmas 2020. The shoe features the VB logo and uses Volley’s Heritage High silhouette.