Recent events
Recent events tied to this brand in public sources.
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2026
Limited-edition Wheaties box debut
A limited-edition Wheaties box featuring A’ja Wilson debuted over the weekend and became available nationwide.
2021
Wheaties to sponsor a 23XI Racing car
The article reports that Wheaties would sponsor the car for Michael Jordan’s NASCAR team, 23XI Racing. The wording describes a planned sponsorship.
2021
Wheaties announces limited-edition Michael Jordan box
Wheaties announced a limited-edition cereal box featuring Michael Jordan and his signature. The article reports that the two box options were available for purchase.