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WHOOP

Recent events

Recent events tied to this brand in public sources.

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  1. 2026

    Peloton unveils three new treadmills and expanded Peloton IQ AI features

    Peloton on Tuesday, September 22, 2026 unveiled three new treadmills, including its first folding model, the Tread Flex starting at $2,195, and a $6,695 premium Tread+ Vision, while raising the price of the mid-tier Tread Vision by $200 to $3,495. The company also expanded its Peloton IQ AI platform with a new Run Analysis feature that uses live video to score running efficiency, added Whoop account integration, and introduced more than 17,000 Tread-specific classes and race-training programs.

  2. 2021

    CrossFit launches beta of Affiliate Partner Network

    CrossFit announced the beta launch of its Affiliate Partner Network, an online purchasing hub for CrossFit affiliates that consolidates access to participating brands, discounts, and revenue-generating opportunities. Initial launch partners included 20 brands.

  3. 2021

    WHOOP acquires PUSH

    WHOOP acquired PUSH. The article says the companies intend to combine their strengths in wearable technology.

  4. 2021

    WHOOP announces partnership with women's golf tours

    WHOOP and the LPGA Tour announced a partnership to supply WHOOP Strap 3.0 devices to players, caddies, and staff across the LPGA Tour, Symetra Tour, and Ladies European Tour.

  5. 2021

    WHOOP and U.S. Army announce soldier resilience study

    WHOOP and the U.S. Army's Spartan Brigade announced a six-month study using WHOOP physiological data to examine soldier resilience in Arctic conditions.

  6. 2020

    G42 Healthcare and WHOOP announce volunteer healthcare program

    G42 Healthcare announced a partnership with WHOOP to offer wearable health monitors to volunteers in Phase III COVID-19 vaccine trials in the UAE.