Recent events
Recent events tied to this brand in public sources.
Back to profile8 entries
2026
Norway's Datatilsynet fines Microsoft-owned Xandr 92 million NOK over Grindr user data
Norway's data protection authority Datatilsynet fined Microsoft's advertising technology subsidiary Xandr 92 million Norwegian kroner (approximately $9.6 million) for unlawfully processing personal information associated with Grindr users, conduct that took place between July 2018 and April 2020, before Microsoft acquired Xandr in 2022. The regulator found Xandr assumed Grindr had obtained the required consent but failed to verify it or establish a valid legal basis for its own processing. The fine, described as the largest ever issued by the authority, ends a case begun by a January 2020 complaint from privacy group Noyb; Xandr has three weeks to appeal.
2026
Norway's Datatilsynet fines Microsoft-owned Xandr 92 million kroner over Grindr user data sharing
Norway's data protection authority Datatilsynet fined Microsoft-owned advertising technology company Xandr 92 million Norwegian kroner (about £7.3 million or $9.6 million) on 12 October for unlawfully processing and sharing sensitive personal data linked to users of dating app Grindr. The regulator said Xandr relayed information revealing users' sexual orientation to potentially thousands of companies through automated real-time bidding advertising auctions between July 2018 and April 2020, and rejected Xandr's argument that it could rely on Grindr to obtain users' consent, finding the companies were joint data controllers with Xandr's own lawful-basis obligation. The fine, calculated on Xandr's own annual turnover and the largest Datatilsynet has issued to date, followed a 2020 complaint by the Norwegian Consumer Council and noyb. Microsoft said it is reviewing the decision and assessing its options, stressing the conduct predates its 2022 acquisition of Xandr; Xandr has three weeks from receiving the decision to appeal.
2026
Norwegian Data Protection Authority fines Microsoft adtech subsidiary Xandr $9.6 million over Grindr user data
The Norwegian Data Protection Authority (NDPA) fined Xandr, an adtech subsidiary of Microsoft, 92 million Norwegian kroner (around $9.6 million), alleging the company did not obtain "explicit consent" to use sensitive Grindr user data for advertising purposes and instead only assumed the dating app had already secured user approval. The NDPA said that when a person opened Grindr, their personal data was in many cases relayed through Xandr to potentially thousands of actors in the advertising ecosystem, and that the data infringements took place between July 2018 and April 2020; the fine, calculated from Xandr's total annual turnover, is the highest the Norwegian authority has issued to date. The case started in 2020 when Norway's consumer council filed a complaint against Xandr with the NDPA, and Xandr has three weeks to appeal the penalty.
2021
Microsoft announces agreement to acquire Xandr
Microsoft and AT&T announced an agreement for Microsoft to acquire AT&T’s Xandr advertising technology unit. The purchase price was not disclosed.
2021
Bell and Xandr partner to create self-serve advertising platform
Bell is partnering with advertising technology company Xandr to create a self-serve advertising platform for TV and digital, intended to serve Canadian advertisers and agency partners.
2020
Dentsu Aegis Network and Xandr announce strategic partnership
Dentsu Aegis Network and Xandr announced a strategic partnership to provide the Dentsu Curate programmatic supply solution using Xandr’s technology platform.
2020
DoubleVerify announces CTV Targeting Certification program
DoubleVerify announced a CTV Targeting Certification program for programmatic platforms, designed to protect advertisers from fraud and invalid traffic in connected TV. It said Amobee, MediaMath, SpotX, The Trade Desk and Xandr had been certified.
2019
Xandr acquired clypd
AT&T’s Xandr advertising unit acquired clypd, adding advanced TV capabilities to its existing digital and addressable business. Financial terms were not disclosed.