Xingyin Information Technology (Shanghai) Co., Ltd.
Recent events
Recent events tied to this brand in public sources.
Back to profile20 entries
2026
Shanghai police detain blogger over fabricated Xiaohongshu IPO failure post
Shanghai Huangpu police announced on August 23, 2026 that a self-media blogger surnamed Mo was administratively detained for fabricating a post claiming a well-known company's IPO had failed and publishing it on a securities investment platform; a person familiar with the matter said the company was Xiaohongshu. Police also ordered the content deleted and a clarification issued.
2026
Xiaohongshu reportedly developing AI shopping guide feature
Reports say Xiaohongshu is developing a new "AI shopping guide" feature that uses conversational interaction to push product cards and attach order-jump links in Q&A scenarios, with the project led by Daoxuan (Pan Boyuan).
2022
Xiaohongshu bans brands and merchants in fake-promotion enforcement
Xiaohongshu began a third round of fake-promotion governance on January 19 and banned six offline merchants and seven brands, including Yutianlan, Zhichu and Oldenburger, according to the report.
2022
Xiaohongshu sues agencies over fake promotional posts
Xiaohongshu said it had filed suit against four promotional-platform and MCN organizations over businesses that wrote and published fake promotional posts. It sought an order to stop the activity and RMB 10 million in compensation.
2021
Xiaohongshu bans 29 brands over suspected fake marketing
Xiaohongshu announced that it had launched a new campaign against fake marketing and banned an initial 29 brands suspected of fake marketing. The report says content related to the banned brands was no longer displayed in searches.
2021
Xiaohongshu completes a $500 million funding round
According to multiple independent sources cited by 36Kr, Xiaohongshu recently completed a $500 million funding round led by Temasek and Tencent, with existing investors also participating; the post-money valuation was reported at $20 billion. Xiaohongshu said the round was mainly composed of additional investment from existing shareholders.
2021
Weimob and Xiaohongshu announce mini-program mall cooperation
Weimob announced a cooperation with Xiaohongshu on a mini-program mall solution, enabling Weimob merchants to connect to the Xiaohongshu platform and open mini-program stores there. The article says the partnership can support merchants' omnichannel capabilities.
2021
Xiaohongshu becomes CCTV's strategic partner for major sports events
Xiaohongshu became China Media Group's strategic partner for major sports events. During the Tokyo Olympics, the parties planned Olympic coverage and exclusive content on Xiaohongshu.
2021
Xiaohongshu responds to advertising penalty
Xiaohongshu published a notice responding to an administrative advertising penalty disclosed that day. It said its review found the penalty concerned inappropriate wording in a 2018 article on its official WeChat account and that it had handled the article.
2021
Xiaohongshu-associated company fined over advertising language
An associated company of Xiaohongshu received an administrative penalty of 20,000 yuan. The stated reason was advertising that referred to disease-treatment functions and used medical terminology or wording that could confuse promoted products with drugs or medical devices.
2020
Xiaohongshu announces RED Star Plan
Xiaohongshu announced that its RED Star Plan was scheduled to launch the following day, working with celebrity teams to create dedicated IPs for more than 100 stars.
2020
Kugou promotes M9 headphones across media platforms
Kugou Music promoted its M9 noise-cancelling headphones through Bilibili, Douyin, Xiaohongshu and Taobao, using influencer reviews and other content as part of a half-month product campaign.
2020
Xiaohongshu and Fashion Group announce a broad partnership
Xiaohongshu and Fashion Group announced a broad partnership to collaborate on fashion content, creators, content IP and commercial models.
2020
Xiaozhu and Xiaohongshu announce strategic partnership
The homestay booking platform Xiaozhu and Xiaohongshu announced a strategic partnership under which Xiaozhu would provide a direct booking entrance on Xiaohongshu and services for homestay brands on the platform.
2020
Givenchy fashion line launched its Xiaohongshu livestream
Givenchy's fashion line launched its first interactive livestream globally on Xiaohongshu, featuring new handbags and ready-to-wear clothing at its Shanghai IAPM store.
2020
Xiaohongshu partners with Huzhou and Taizhou on Red City plan
Xiaohongshu signed strategic cooperation agreements with Huzhou's culture, broadcasting, television and tourism bureau and the Taizhou municipal government, and launched the Red City plan to promote the cities' tourism and consumer activity.
2020
Xiaohongshu and Taizhou sign strategic cooperation agreement
Taizhou Municipal People's Government and Xiaohongshu signed a strategic cooperation agreement. The parties said they would launch the Taizhou Travel Season activity and promote Taizhou's city tourism brand and local products.
2020
Xiaohongshu launches an epidemic psychological support platform
Xiaohongshu launched a psychological support platform offering free, round-the-clock counseling for frontline medical workers, patients and members of the public affected by the epidemic. More than 1,000 professional counselors participated, with support provided in conjunction with five psychological counseling organizations.
2020
Xiaohongshu closed its REDhome store in Shanghai
Xiaohongshu’s first offline experience store, REDhome at Shanghai Jing’an Joy City, had closed by New Year’s Day 2020.
2019
Xiaohongshu responds to reports of fake traffic and reviews
After CCTV reported that e-commerce platforms faced black-market activity involving fake traffic and reviews, Xiaohongshu said it had an independent anti-cheating team and took action against fake posts and malicious traffic manipulation, with penalties when cases were verified.