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Brand AI

Yangshao

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020

    Liquor Tasting ‘Award Inversion’ Raises Questions

    In a 2020 professional baijiu evaluation, Yangshao’s high-end product “Tianshi·Taiyang” won only a silver award, while the mid-to-low-end “Dili” won the grand gold award; media described it as “high-end losing to low-end in a professional evaluation,” questioning its premium positioning. Yangshao did not respond. The brand’s premiumization was called into question.

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