Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2002
Complaints over gendered Yorkie advertising
A Yorkie advertisement from the 2002 relaunch received 97 complaints to the Advertising Standards Authority on grounds of sexism. The ASA concluded that the complaints were not justified, but the episode became a notable controversy in the brand's advertising history.
2002
Men-only sampling promotion prohibited
A related promotion that distributed free Yorkie samples exclusively to men was banned by the councils of Liverpool and Birmingham, creating a separate local-government response to the campaign's gender-specific execution.